Pantone's Color of the Year is Ultraviolet... How are You Using It?

by Kelsey Betancourt

 A quick snapshot from Sarah Barnard Design's office late last year.

A quick snapshot from Sarah Barnard Design's office late last year.

Ultraviolet, an intense and bold shade of purple, is suggestive of the cosmos and the future, while still reminiscent of royalty, wealth, and creativity. It’s also Pantone’s color of the year for 2018. Pantone, the global authority on accurate color matching, is known worldwide for their standard color language which allows designers, manufacturers, retailers, and consumers to accurately produce the same colors across platforms and industries. (If you’re not familiar with Pantone, you may have seen their swatch books, or their line in Sephora!) They research style trends in art, fashion and design, and predict the upcoming year's most popular trends. 

This year they’ve selected ultraviolet as their “Color of the Year”, so if you were waiting for the opportunity to make a bold change in your home, it has arrived!

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In interiors, Ultra Violet can transform a room into one of extraordinary self-expression, or conversely its polish can tone down a room with subdued, modern pairings. Adding spice and brightness, Ultra Violet calls attention to a tufted couch, piece of art, or accent wall. As a color that can take you in so many directions, Ultra Violet makes a statement in any space, whether it’s one of tradition and elegance or unexpected boldness. In hospitality, we are seeing purples like Ultra Violet take center stage in interior spaces as large and small hotels harness color and design to entice travelers and stay relevant.
— Pantone

Trends go in and out of fashion–unless you already love ultraviolet and had plans to use it, it may not be a good idea to paint your whole house purple. However, there are many ways you can feature violet and freshen your home or office, such as adding a bold color in through plants, linens, or art, which will allow you to enliven the space in a way that won’t be out of style by the end of the year.

Let’s take a look at some of our favorite design strategies and items in ultraviolet and purple:

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While some might relish the opportunity to use this news as an excuse to paint their entire house violet, most people will find ultraviolet to be an intimidating color to decorate with. So how might you use it? Consider bringing a small splash of violet in. Flowers, for example, are a beautiful, healthy way to add a pop of bold color that will not be out of fashion in a year.

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Adding art to your walls is a fantastic way to add color and interest to a space. This piece by Renae Barnard has swirling shades of violet, blue and pink. An elegant art installation like this will never go out of style.

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Lavender and violet: together at last. Invigorate a traditional girl’s room palette of lilac or lavender by adding violet is a great way to keep your daughter's room from getting tired.

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For the National Immigration Law Center, jewel tones were the perfect choice to convey richness and sophistication. Violet and yellow are complementary colors, meaning they are opposite each other on the color wheel. Their opposing hues and differing values are naturally striking when used together, and add energy to the space.

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For an ultra-sleek look, Steelcase's office in Grand Rapids, MI is outfitted in a mix of ultraviolet and neutrals. Mixing many colors can get too intense too quickly, so using a bold violet with white is fresh but simple way to modernize an office. 

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Last but not least, this beautiful space sits right next to the ocean. Many people's first instinct is to add blue to a beach home to echo the ocean. However the space is quite literally surround by blue, so adding more can quickly get tired and dull. Instead, analogous colors–bright green and purple–were used to add life to the space and complement the ocean outside.

Pantone's annual announcement is an opportunity to be creative and update your home or office. Ultraviolet is daring and sophisticated. If you are interested in adding an air of curiosity, wisdom, and richness to your home, give it a pop of Ultraviolet!

Photos by Chas Metivier, Steven Dewall

Undertaking a broad range of projects, all of which are grounded in smart design and mindful of healthy living, Sarah Barnard’s diverse body of work includes upscale private residences, chic restaurants, luxurious spas and impressive corporate headquarters. Her projects have been featured in local and national publications, and have placed prominently in several noted design competitions. Sarah holds a Master of Fine Arts degree from Claremont Graduate University as well as undergraduate degrees in Art and Interior Architectural Design. Her interior design practice is the culmination of education and interests in art, architecture, textiles and the environment and she has written several articles for important publications including the USGBC, United States Green Building Council.

Sarah is intrigued by clients who have unusual requests and lives for a challenge. She hasn’t met one yet that she didn’t like. Sarah loves designing for anyone with pets! She adores people who are avid collectors of anything they love. Sarah is often retained by clients who have never worked with an interior designer because they thought designers weren’t for them (until now). She is known for delivering, on time, all the time. Sarah is incredibly down to earth and people love her for her frankness. Sarah and her staff will do just about anything for a client, build a custom sunroom for the kitties, organize and alphabetize boxes in the garage, take the kids out shopping for their own bathroom tiles…

Barnard is a member of the American Society of Interior Designers (ASID), is certified by the National Kitchen and Bath Association (NKBA), and is recognized by the International WELL Building Institute as a WELL Accredited Professional (WELL AP), the International Institute for Bau-Biologie & Ecology as a Building Biology Practitioner (BBP) and by the United States Green Building Council as a Leadership in Energy and Environmental Design Accredited Professional (LEED AP). She has served on the Santa Monica Conservancy's board of directors and specializes in sustainable interior design, health and wellness and historic preservation.